Employee social media recognition and engagement templates

2 min | Travis O'Rourke | Article | People and culture Retention Workforce management Talent management

Two men and a woman huddle together to look into a tablet. In front of one of the men, wearing a blue shirt, is a light grey laptop. The other man and the woman are wearing glasses, they are all in an office setting.

Making your team feel valued and respected starts with little acts of kindness. Recognition is a consistent theme we see workers crave to keep them engaged at work. In our 2024 research, employees said that recognition is the second top factor that will re-motive them. It can mean giving positive feedback based on results or performance. But sometimes recognition is given more informally: a verbal thank you, a handwritten note, or a social media post.

Here you’ll find some simple recognition templates to help you do just that.

All these methods can be meaningful, especially if done in a timely and genuine way. Other than making employees feel great, praising them for their difficult work specifically impacts their behavior and the company's bottom line.

Employers can commemorate staff members' work accomplishments, anniversaries of employment, and professional milestones by using social media platforms. They can accomplish this by sharing textual or visual content that tells the tales of successful employees or showcases the achievements of a group of people or a single person.

Download our free templates - now updated to include Employee Appreciation Day (March 7th) &  International Women's Day (March 8th)

The primary benefit that social media recognition offers to companies, even those with official recognition programs, is that employees can recognize and appreciate one another daily and publicly, rather than waiting for an annual, formal evaluation that is overseen by management.

Occasions you can use to celebrate your team or employee via social media is the following:

  • Work Anniversaries - Long Service Awards: As a Leader, you play a critical role in making your employees feel recognized and acknowledged. Anniversary messages celebrate these special days and foster a positive work environment that encourages loyalty and engagement.
  • Celebrating Promotion: When done well, celebrating a promotion can be one of the most rewarding moments of one's career. It is also an exciting moment for people managers. Provide the best experience for your team members when celebrating their promotion and significant milestones.
  • Welcoming Your New Hire: As their manager you are the first person who will welcome them to the team. When hiring remotely or in person, it is important to give your New Hire appropriate recognition, so they can feel connected to the team, company culture, and values. Once your new hire is confirmed, you can promote on social media, to help them to build their network and set them up for success. See our onboarding guide for more ways to set your new hire up for success.
  • Days of Importance: Get involved with national and international days of recognition to recognize and celebrate the invaluable contributions of your employees. Use our templates to honor their achievements and dedication, fostering a culture of appreciation and inclusivity that motivates and inspires your team.

To help you promote and engage your employee or team, we are providing you with an exclusive social media recognition template and a post template for Employee Appreciation Day, which you can use on those with your employees publicly. When you use templates, remember:

  1. Use our template to create a "congratulations" or "Thank you" post, that you can then share on LinkedIn.
  2. Remember to @mention your employee in your post, so they can share good news with their network.
  3. Read the following article to learn more on "How to Mention People in Posts or Comments on LinkedIn"

To download our free social media recognition and engagement templates, simply fill in the form. The template will download as a Microsoft Office file, which you can edit as needed.


About this author

Travis O'Rourke
President of Hays Canada & CCO, Hays Americas

Travis is a Marketing graduate from Fanshawe College and was the 2023 recipient of their Distinguished Alumni Award. He joined Hays after holding various leadership roles elsewhere in the Canadian staffing industry. Travis setup and established Hays' outsourced talent solutions business and played an integral role in building Hays’ temporary and contract divisions throughout Canada. Initially joining Hays with a deep background in Technology, he holds extensive cross functional knowledge to provide clients with talent solutions in Financial Services, Energy, Mining, Manufacturing, Retail, and the Public Sector.

Connect with Travis on LinkedIn

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